Your interest in E.B.T. and our services is welcomed we are new so please live with us whilst we get our act together we have been concentrating on the backend of our new system other than the front.

We are now live and functioning however we will be further developing the front end content (it needs it !!).  

Development Overview 

Our whole web presence has been built on a development platform namely Expression Engine. You can find a full information on their web site here.

Overall EE is a Portal Development platfom encompassing many pre built functions required to deploy a secure web portal.

EE gives you the choice of fully developing on their in built Aplication Program Interface by creating plugins or modules to expand its functionality alternativly you can develop in PHP and run your code external to the API.

Our portal has been developed inhouse uilising a combination of the above by the site owner Gareth Mellin (e.b.t.) you can read about me here if your interested (don't get bored!!).

The concept for the service was drawn up in  November 2005 the project work commenced early December 2005 and the site whent live April 2006. The work was compled on a full time basis working 12 hrs a day 7 days a week (excluding Christmas (48hrs) and Reading FC home games). There are many better coders than myself out there so I'm sure the project could have been developed quicker however an estimate of the time costs for replication @ my rates would be in excess of £ 40,000.

Portal Fuctionality

To enable users to create Fraggggggle ads, UniquEmail's and order Hosting services. All services are integrated for automated deployment to our web servers.

The Frggggggles are served in realtime from our server centre and the UniquEmails are automatically created once approved by our operatives.

Overall all the system is a fully automated Ad and EMail serving solution.

Site Search Engine Optimisation

We don't claim to be experts on the black art of SEO however the results achieved todate have been extrodinary.

Overview

There is alot of bullshit spoken on the subject of SEO if you listen to it all you will spend a small fortune on useless software and services.

Our objective was to experiment with our Portal and get as many pages into the search engines as quickly as possible. We could have completed our portal, optimised it for SEO and intoduced it to the search engines. On a 5 months build programme and a quoted three months to be indexed. It would have been eight months before anyone could find us, no good to man or beast.

Our aproach had to be proactive and agressive.

As we are in the business of selling UniquEmails each of which has a URL we have multiple domains (100's) all of which we need to point towards UniquEmail portal and be introduced to the search engines.

Our Portal build was to consit of 5 main websites. Five web servers were duly installed with dummy index pages on each. The urls for these sites were introduced to the search engines early (apx three months prior to launch). The pages were duly indexed by the engines and gave us a single entry for each of the five web sites.

During this process our portal development continued on our main webserver with the base url of UniqEmail.in. Our goal now was to redirect the other four URL's to the main server with out upsetting the search engines.

Redirect "The Normal Method"

Redirects are deployed on the webserver so that when a visitor lands on website1.com visitors are redirected to website 2.com.Search engines don't like redirects an aceptable protection mechanism to protect users from landing on an adult site when the url indicates something totally different.

There are methods of aliasing the redirect landing page URL but the search engines can detect the alias and will not allow the redirect URL to be indexed. In fact if they get realy upset and have the ability to ban you from the search engines all together.

Expression Engine is a Content Management Portal built with php a serverside processor language. How does this help us ?

Unlike the nomal redirect with php we can deploy a Global Command that converts the URL for the whole site to that of the landing page URL.

Therefore unlike the redirect method when a visitor lands on website1.com they are redirected to website 2.com the website URL (address) once redirected doesn't change to website 2.com it remains website1.com.

Utilising this method we can now introduce all of our website urls to the search engines without upsetting them.

Google Site Maps

The next phase was to devise a methodology to easily and quickly introduce all of our web pages for each of our websites to the search engines.

Google is generally the hardest to crack so Google Sitemaps were targeted as the method of introduction for the Google web crawler.

A sitemap is a programme that creates a full tree view of each of your webpages in a format that Google can read. Google like sitemaps because they speed up their crawling process when they visit your website.

We built an atomated sitemap programme that Google indexed for each of our five websites. The result was that within a 5 day period we had over 250 webpages indexed on various URL's all pointing towards our Portal.

RSS 2.00 Syndication

Syndication is known a push technology it is a simpler version of Google Sitemaps. RSS fuction is to allow website visitors to bookmark all of your web pages with a click of a button however its ability to  builds a Tree view of your website pages has been harnessed by Yahoo and MSN.

Inroducing your RSS page to these search engines ensures that all of your pages are inexed quickly.

Fraggggggle and SEO

Backward Links are the most important factors to achive a Page Ranking in the Engines. Backward links are links that point to your website from other websites (excluding your own pages).

Page Ranking takes far longer to achieve however we managed an initial rank within the first week !. All be it not a high one but we have never achieved this so quickly before so we will explain why.

Each of our web pages run a Fraggggggle our Fraggggggle code includes 3 linkbacks one to the main advertiser one to unquemail.in and the last to fraggggggle.com.

When the search engines visit any of our web URL's other than our main Portal they will find linkbacks to our sites.

This will guarantee that our linkbacks will gradually ensure a growing Page Ranking.

SEO Findings

Don't expect  all your pages to be indexed in one go it will take a while and your Page Ranking will take even longer however overall if you help the search engines they help you with a swifter listing of your web pages.

Next Move

To clearly define our "Page Descriptions" and to individually keyword each of our pages (not so important these days but still worth the effort).

Main Site

www.fraggggggle.com : Main Site
www.uniquemail.in : Main Site
www.e-b-t.co.uk : Main site
www.mell.in : Main Site Blogg
www.atrus.co.uk : OS Commerce Sample
www.mellin.co.uk : About Me 

Clubs

www.royals.in : Reading FC
www.reading.royals.in : Reading FC
www.hobnob.in : Reading FC
www.Tenp.in : Tenpin Bowling
www.cityfc.net : Any City FC
www.cityfc.in : Any City FC
www.townfc.in : Any Town FC
www.townfc.in : Any Town FC
www.unitedfc.in : Any United FC
www.rfc.in : Any Rugby Club
www.wrfc.in : Any Welsh RC
www.wrfc.net.in : Any Welsh RC
www.arlc.in : Amateur Rugby League Club
www.ukgolf.in : Any Golf Club 

Associations

www.btba.in : British Tenpin Bowling Association
www.egu.in : English Golf Union
www.nfoa.net : National Federation of Anglers
www.sgb.in : Sport Great Britain
www.ltc.net.in : Lawn Tennis Club 

Generic

www.f1race.in : F1 Racing
www.ukrace.in : Motor Sport
www.ukrally.in : Motor Sport
www.ukrow.in : Rowing
www.ukride.in : Riding
www.uksing.in : Singing

Posted @ 2006:09 07

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